Our Brands

SureCatch World Mobile App Now Available!

Filed under Media Release on January 13, 2014

SureCatch World app is now available for free download on both IOS and Android systems!

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KL Angling & Outdoor Recreational Fair 2013

Filed under Events on July 12, 2013

Held during period of 28 June – 30 June 2013 at Shah Alam Convention Centre in Kuala Lumpur, the KL Angling & Outdoor Recreational Fair 2013 is an annual event that attracts many anglers and outdoor enthusiasts in Malaysia. SureCatch World participated as one of the main fishing tackle exhibitors. Besides the introduction of new Zerek products, there was a Catchbay booth for the sale of SureCatch World’s house brand products to the public.

SureCatch World booth with the various house brands: SureCatch, ATC, Zerek and Tiburon.

Interested customers checking out the latest range of SureCatch lures.

Catchbay booth with a crowd of people checking out the products.

SureCatch World CEO, Miss Doris Toh in jubilant mood upon receiving the certificate of appreciation.

Announcing the lucky winner…

The prizes for the lucky draw.

Lucky Winner with his lucky draw prize in a Mustad bag.

The SureCatch World team


European Fishing Tackle Trade Exhibition (EFTTEX) 2013 Post Event

Filed under Events on July 10, 2013

Held in Austria, Vienna at the Messe Wien Exhibition & Congress Centre from 14th – 16th June 2013, EFTTEX 2013 is Europe’s largest fishing tackle trade exhibition which directs all its profits back into the industry. SureCatch World participated as a exhibitor, with 2 booths for Zerek and Anka Tackle Corporation respectively. Pictures as below:


Full display of Zerek Lures


Latest Zerek Rods And Accessories neatly displayed


Overview of Zerek Booth


Group photo with SureCatch World CEO, Miss Doris Toh


Frontal view of Anka Tackle Corporation booth


All smiles for a group shot 



China Fish 2013 Post-Event

Filed under Events, Media Coverage on April 18, 2013

With the corporate re-branding of the company’s name and logo from Siow Chiang Co Pte Ltd to SureCatch World, China Fish 2013 gave a excellent opportunity to showcase our new corporate identity to both existing and potential customers. read more ›

Siow Chiang Rebrands as SureCatch World

Filed under Media Release on February 21, 2013

New name reflects the group’s position as a holistic partner for best-in-class fishing experiences.

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