Our Brands

Rod & Line Interview with Ms Doris Toh

Filed under Media Coverage on May 20th, 2011

Our Group General Manager, Ms Doris Toh, was recently featured in May 2011′s edition of Rod & Line. For those who would like to learn how Doris had took the reins of the company from her father and remarkably transformed the half-century-old Siow Chiang into a resourceful global player. Doris also expressed her views on read more ›

Rod & Line Interview with Mr Toh Lim Mok

Filed under Media Coverage on May 4th, 2011

Our Group Managing Director, Mr Toh Lim Mok, was recently featured in April 2011′s edition of Rod & Line. For those who would like to learn how Mr Toh had built up the company and charted the new course from its traditional sundry business to the fishing tackle business, this interview will answer many questions. read more ›

Exciting new lures by Zerek makes a splash

Filed under Media Coverage on April 30th, 2011

Zerek lures became the main feature for April’s Rod & Line article on freshwater fishing in one of Malaysia’s prized freshwater fishing spots.