Our Brands


For more than 12 years SureCatch has provided thousands of fishermen an affordable way to enjoy fishing.

SureCatch has become one of Singapore’s most successful fishing tackle brands, since it was introduced by Siow Chiang (currently known as SureCatch World) in 1997. From equipment to apparel, SureCatch offers more than 3,000 products that fit the diverse needs of fishermen.

SureCatch has become a mainstay in many fishermen’s tackle boxes. Over the years, extensive research and product development have allowed SureCatch reels and rods to gain market acceptance.

SureCatch aspires to spread the joys of fishing to more and more people. Our affordable prices allow beginner anglers to develop their passion for the sport. Currently, we sponsor “Hiwi the Kiwi”, a nationwide educational programme that promotes fishing and water safety to school children throughout New Zealand.

SureCatch can be found at most major fishing tackle shops in Asia, Australia and Europe.

More about SureCatch

  • Products: Line, Soft Bait, Hard Bait, Tools, Equipment, Terminal Tackle, Rods, Reels, Combos, Accessories, Apparel
  • Sub-Brands: SureBite
  • Websitewww.surecatch.com