Our Brands

ATC

Engineered with precision, crafted with pride.


In 2001 Siow Chiang (currently known as SureCatch World) introduced ATC as a premium fishing rod brand, crafted to meet the needs of increasingly sophisticated anglers. Ten years on, ATC has expanded its product range to include accessories that enhance the angling experience.

Every ATC rod is created with pride by a dedicated team of master craftsmen. Finely crafted for anglers, our rods undergo stringent laboratory tests and rigorous field testing by a team of professional anglers before they are unveiled.

ATC can be found at most major fishing tackle shops in Asia, Australia and Europe.

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