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China Fish 2013 Post-Event

Filed under Events, Media Coverage on April 18th, 2013

With the corporate re-branding of the company’s name and logo from Siow Chiang Co Pte Ltd to SureCatch World, China Fish 2013 gave a excellent opportunity to showcase our new corporate identity to both existing and potential customers.
The purpose of the new identity was to enhance better recall among customers of the company as a global organisation. New products of our house brands were displayed at the booth as well.

Our Surecatch World team at Hall E2 Booth D080

Surecatch World Group General Manager Miss Doris Toh with the China Team and brand ambassadors

Clear layout of the booth ensures maximum exposure for Surecatch World and its house brands

Frontal closeup shot of SureCatch World’s booth

A wide range of SureCatch products neatly displayed for incoming visitors

SureCatch rods are suitable for a wide variety of fishing applications, while easy on an angler’s pocket

We have displayed a number of new and upcoming products during the trade show


SureCatch Velocity Hyper Cast – made of premium grade co-polymer material. The ultra low stretch means bites can be easily detected.

SureCatch XTC Line – High performance monofilament line with a extremely smooth cast


SureCatch Alza Spinning reel with a comfortable Eva grip and built-in infinite anti-reverse system

Our new SureCatch BFA Spinning reel (left) and a series of new lures


SureCatch Slidding Ranger - a topwater lure that attracts predators with its wide sweeping action and rattling noise

ATC products are mainly catered to suit anglers who enjoy saltwater fishing

Latest range of ATC rods that are crafted for anglers, with a wide array of applications

ATC Astromac (left) and Hydromac reels feel powerful and sturdy to the touch

Tiburon reels with the unique Smart Shift technology makes them ideal for big game fishing

The latest Fresh Water Craft Series and Salt Water Craft Series lures on display

A more clearer view of Zerek’s versatile lures.

Anka Tackle – the manufacturing arm of Surecatch World

Catch the next wave with Surecatch World!