Our Brands

Siow Chiang Rebrands as SureCatch World

Filed under Media Release on February 21st, 2013

New name reflects the group’s position as a holistic partner for best-in-class fishing experiences.

Singapore – February 21, 2013 – Siow Chiang & Company Private Limited, Southeast Asia’s leading wholesaler and manufacturer of sports fishing tackle has rebranded itself using the new name of SureCatch World.

The change reflects the group’s vision to be a holistic provider of products and experiences for sports fishing tackle. It also reflects the group’s aspiration of working together with their partners to achieve success. From manufacturing, wholesaling and providing a diverse portfolio of brands, SureCatch World aims to add value to existing partners by creating new products and experiences. The rebranding also sets the stage for the company to expand its operations globally.

“We now have a complete end-to-end offering and as we seek more partners overseas, we needed a rebrand to give us a global identity. The name SureCatch World aptly captures the company’s spirit of innovation and commitment to creating great fishing experiences,” said Doris Toh, Chief Executive Officer of SureCatch World.

The new brand identity will be launched on the 23rd of February at China Fish 2013, Asia’s largest fishing tackle trade show.

About SureCatch World

Headquartered in Singapore, SureCatch World Private Limited, formerly known as Siow Chiang & Company Private Limited, is one of Southeast Asia’s leading wholesalers and manufacturers of sports fishing tackle. For more than 50 years, we have provided fishermen with a fine selection of fishing tackle brands and products.

To date, we have established offices in Penang, Peninsula Malaysia and Sarawak, East Malaysia, while working closely with our partners in Indonesia, Thailand, Hong Kong and Australia, to further develop the markets in the Asia-Pacific region. Supported by manufacturing operations in Malaysia, China, South Korea and Taiwan, we currently export to more than 30 countries around the world.

Since the introduction of our most successful brand, SureCatch in 1997, we have brought to market other quality brands such as ATC (2001), Tiburon (2006) and Zerek Innovation (2010).